LEAD NURTURING

PROVEN STRATEGIES TO CONVERT YOUR "NOT QUITE READY TO BUY" PROSPECTS INTO FUTURE CUSTOMERS.

Generating leads is awesome. What makes them more awesome is when they convert into new customers. Our lead nurturing plans are designed for businesses who want to grow their business by converting both existing and new leads into new business! We work closely with you to develop and prepare a clearly defined Lead Nurturing Campaign with five goals in mind:

DESIGN A LEAD CONTINUUM WHERE NO LEAD SLIPS “THROUGH THE CRACKS”

AUTOMATE THE PROCESS SO YOUR LEADS MOVE THROUGH THE SALES FUNNEL – EVEN WHEN YOU AREN’T IN THE OFFICE

SIGNIFICANTLY INCREASE YOUR EXISTING LEAD CONVERSION RATIO

INCREASE THE VALUE OF EXISTING CUSTOMERS

INCREASE SALES

Our go-to platforms to work this magic are Agile CRM and MailChimp. We can work in other email clients & marketing automation platforms however we really really really like AgileCRM and MailChimp.

WE HAVE FOUR DIFFERENT PLANS TO CHOOSE FROM

CRM + MARKETING AUTOMATION STARTER PLAN

OUR PROCESS

  • Agile CRM Account Set Up
  • Import up to 10,000 contacts (formatted data)
  • Sync Email and Online Calendar
  • Build One Landing Page
  • Create Marketing Automation Workflow – eg: You can send an email to all contacts who have signed up on your website. Then, based on their behaviour in the control panel, you can nurture them with targeted messages periodically.
  • Integrate Your Twitter Account With Agile
  • ** Does not include AgileCRM licenses or fees

BENEFITS

  • Marketing automation – communicate relevant messages to your prospects and customers, more often, using fewer resources
  • Web engagement – capture leads as soon as they hit your website, and engage them when their interest level is highest
  • Email campaigns – Effortlessly stay in touch and educate your marketing database until they are ready to buy
  • Email tracking – Find out which prospects are engaged and reading your content
  • Social marketing – expand your reach into larger markets, engage your followers, build your credibility and your brand
  • Analytics – Access key information regarding your prospect activity across your various marketing platforms to assist in shaping your strategic plans and decisions
  • Mobile marketing – Reach your prospects where they live, not just in the office. Have access to key information whether at the office, on the road or at home
  • Lead Management – No lead “slips through the cracks” when you apply a standardized process and utilize the right tools to manage your marketing database
  • Exit intent – engage prospects before they leave your website – gives you a last chance to communicate your value
  • Landing pages – create a laser-focussed call to action and capture highly targeted and motivated leads
  • Push notification – A great tool that provides another option in reaching out to your marketing database
  • See more at AgileCRM.com

ONGOING LEAD NURTURING PROGRAM

OUR PROCESS

  • Import New Leads Into Agile CRM (from other lead generation plans)
  • AgileCRM daily website prospects digest
  • Create 1 new call to action/landing page
  • Create 1 New Automated Workflow Trigger – e.g. If a user registers on your website, you can automate the workflow to send a welcome email.
  • The user registering on the site is the trigger.
  • Design & Deliver 1 Email Campaign
  • Monthly Reporting
  • **1 Hour Strategy Call Per Month**

BENEFITS

  • Use a daily website prospects digest to identify new prospects and reach out to them
  • Leverage the technology and our expertise with Inbound Marketing and automation together to create lead ongoing lead sources, offer new content and engage prospects.
  • Engage prospects after they visit your website with additional offers and content.
  • Understand your successes and failures quickly to react and create positive impacts.
  • See more at AgileCRM.com

SIMPLE LEAD NURTURING PLAN

OUR PROCESS

  • MailChimp account set up
  • Email Template Design
  • Create Content For Two Email Campaigns – 1 for new leads and 1 for existing customers
  • Email Campaign Reporting
  • **1 Hour Strategy Call Per Month**

BENEFITS

  • Marketing automation – communicate relevant messages to your prospects and customers, more often, using fewer resources
  • Email campaigns – Effortlessly stay in touch and educate your marketing database until they are ready to buy
  • Email tracking – Find out which prospects are engaged and reading your content
  • Social marketing – expand your reach into larger markets, engage your followers, build your credibility and your brand
  • Analytics – Access key information regarding your prospect activity across your various marketing platforms to assist in shaping your strategic plans and decisions

CUSTOMIZED LEAD NURTURING PLAN

  • Let’s Design A Monthly Lead Nurturing Program To Suit Your Company’s Specific Needs
  • Call us to discuss and quote

Contact us about Lead Nurturing Services

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