Our Team

John McDonald

Consultant, Coach, Project Manager

Phone (519) 671-2764


John McDonald, practice lead

I help businesses (you) get web leads so that you can grow your company.

B2B Lead Generators has built a set of processes, (we call them our Proven Process), that we implement using project management methods.

The process is straight forward:

  • Develop a strategy, plan and get everyone on board.
  • Prepare your digital assets (web, social) for success
  • Implement a CRM system with good email campaign management - Infusionsoft or AgileCRM
  • Begin with an outbound program using LinkedIn as quick as possible - if done right, it will fund the program.
  • Get an inbound program going shortly afterward that will begin to drive in leads through SEO, SEM and content marketing.
  • Train the team.
  • Establish reporting and traction techniques
  • Coach the team, report regularly

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Greg Pellett

Consultant, Coach and Project Leader

Phone (416) 275-2559


Greg Pellett, consultant and coach

An Experienced Executive, with 20+ years leveraging data-driven insights to enhance the customer experience, drive strategy, and optimize marketing initiatives and business decisions.

My strength is in championing The Voice of the Customer to connect the dots; I thrive in complex organizations, adopting a consultative approach, cross-division collaboration, and superior influencing skills to drive strategy and realize business growth.

I am a Thought Leader, who builds high-performing teams through coaching, mentoring, and proactive knowledge sharing. I am recognized as a creative problem-solver, who takes ownership to deliver value-added results, leading with vision and purpose.

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